Master of Management, Major in Marketing, MBA in Digital Business • National Research University- Higher School of Economics (HSE)
Bio
Ksenia holds both a Bachelor's and a Master's degree in Management, with a specialization in Marketing, from the National Research University Higher School of Economics, one of Russia's leading institutions. Recently, she completed an MBA in Digital Business, equipping her with expertise in digital transformation and leadership in today’s evolving business landscape.
A strong advocate for lifelong learning, Ksenia continually seeks out educational opportunities to ensure her skills and knowledge remain relevant. This commitment has enabled her to develop a dynamic skill set that adapts to industry trends, both in technical and soft skills.
Ksenia's professional journey spans a wide array of industries, including automotive, baby care and CPG. Her expertise ranges from the technical realm of media planning to broader marketing management roles, such as leading the marketing department at the Russian subsidiary of HAYAT holding. In these roles, she has successfully navigated corporate communications, brand management, and department leadership.
Outside of work, Ksenia is passionate about yoga, mountain skiing, horseback riding, and traveling, continually seeking to expand her horizons and explore new experiences.