Marketing - Sample Occupations and Jobs
Sample Occupations and Jobs
“What can I do with my degree” and “How do I assess which job or career area will be a good fit for me” are questions that many university students ask themselves at various points during their time at university. Below is a sample of the many types of occupations and jobs that graduates of this program can consider. The list provided is intended to give students ideas of the many possible directions and career areas they can further research and explore.
Sample Occupations
Note: This is not an exhaustive list. Detailed career profiles are available in the Career Resource Library. Some positions require further education and experience.
- Account Manager
- Advertising Account Executive
- Affiliate Marketing Manager
- Brand Manager / Strategist
- Business Development Manager
- Campaign Manager
- Communications Specialist
- Community Engagement Specialist
- Copywriter
- Customer Insights Analyst
- Customer Relations Specialist
- Digital Marketing Specialist
- E-Commerce Marketing Specialist
- Email Marketing Specialist
- Entertainment Marketer
- Entrepreneur
- Events Coordinator
- Fundraiser
- Growth Hacker
- Influencer Marketing Manager
- Marketing Automation Specialist
- Marketing Coordinator
| - Marketing Data Analyst
- Marketing Research Analyst
- Media Buyer
- Media Planner
- Media Traffic Coordinator
- Multimedia Designer
- Pricing Analyst
- Product Manager
- Project Manager
- Promotions Manager
- Public Relations Specialist
- Retail Sales Merchandiser
- Search Engine Optimization (SEO) Analyst
- Social Media Specialist
- Sports Marketer
- Talent Acquisition Marketer
- Tourism Marketing Specialist
- User Acquisition Manager
- User Experience (UX) Specialist
- Video Marketing Specialist
- Web Content Strategist
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Sample Job Listings
Below is a sample of previous jobs. These sample jobs were found in the job postings and previous jobs on CLNx. This can provide some ideas of where jobs are or have been.
Note: It’s important to remember that job titles can vary depending on the company. Use keywords related to your field of interest when searching for jobs and concentrate on the skills listed in the job description.
- Advertising Executive, The Varsity
- Branding & Advertising Analyst, Petro-Canada
- Commerce Officers, Global Affairs Canada
- Communications Coordinator, WE
- Event Representative, Canada Pure
- Gallery Outreach Assistant, Blackwood Gallery, UTM
- Market Research Analyst, Medtech Solutions
- Marketing & PR Intern, Ontario Produce Marketing Association
| - Membership Coordinator, The Institute for Performance and Learning
- PR Coordinator, Evergreen
- Product Marketing Specialist, TELUS
- Proposal Writer, Canadian Race Relations Foundation
- Senior Analyst, Marketing Analytics, Sears Canada
- Student Ambassador, Office of the Registrar, UTM
- Volunteer and Promotions Associate, Canadian Opera Company
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Sample Areas of Employment
The following is a list of areas where graduates from this program typically look for career opportunities. These sectors in the labour market can be explored to identify the businesses and organizations within these areas and to learn about the breadth of opportunities that can be found here. In your research, look for factors influencing these sectors, and how this relates to the broader economy – if there is growth in these areas, then there may also be interesting work opportunities.
- Advertising agencies
- Charities / non-profit organizations
- Computer / telecommunication companies
- Consulting firms
- Consumer product companies
| - Educational institutions
- Financial / insurance organizations
- Media / broadcasting organizations
- Professional services firms
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Return to Marketing - Careers by Major
Updated March 2025
