Program Related Skills
Academic courses in this program provide opportunities to develop the following types of skills. Check out our My Career Centre webpage to learn how to articulate skills you’ve developed in your program to employers and/or academic admissions committees in our Skills from your Academics module (under our ‘Assess Yourself’ section). Make a career counselling or an employment strategy appointment to discuss how you can demonstrate these skills to employers.
- Digital Literacy: Understand and utilize traditional and digital advertising channels while adapting to emerging technologies to effectively engage diverse audiences.
- Oral / Written Communication: Clearly convey concepts and messaging to different target audiences across various mediums such as writing, verbal and visual communication channels.
- Problem Solving: Apply creative thinking and logical reasoning, formulate relevant clarifying questions to develop innovative solutions.
- Project Management: Plan, coordinate and execute campaigns and outreach initiatives by managing timelines, resources and team members to achieve successful outcomes.
- Research & Analytical: Collect, evaluate and synthesize data from primary and secondary sources to understand consumer behaviour, identify market trends, and support data-driven decision making.
Return to Marketing - Careers by Major
Updated March 2025