Marketing
The Commerce Specialist program in Marketing is for students wanting to pursue marketing careers in any kind of organization. It covers courses in marketing management, market research and marketing consulting, consumer behaviour and pricing. Students will also have opportunities to attend workshops covering current technologies and tools related to brand management, social media, search and online marketing generally.
Career success upon graduation requires the social skills, professionalism and maturity developed through active participation in the extensive extra-curricular programming activities offered by the Department of Management, and our undergraduate societies. Activities include conferences, competitions, seminars and workshops.
Bachelor of Commerce
Program Plans
Plan your degree with these academic and co-curricular program overviews.
Tip Sheets
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- Social Media Specialist
- Ad Buyer
- Marketing Manager
- Advertisement Agency Worker
- Project Manager
Admission Requirements
Regional Requirements
Admissions RequirementsLife in Marketing
Buzz Around Campus
The University of Toronto is a leader in research and innovation. Department of Management faculty are highly research-active in areas of Accounting, Finance, Marketing, Organizational Behavior and Human Resources, and Strategic Management.
Hani Al-Dajane is excited to make a positive impact in people's lives. We asked Hani to share his undergrad Management experience and why he continues to come back to UTM.
Like many university students Minal Ghayur felt scared and shy when she first came to UTM in 2016. She quickly identified a solution to overcome some of that initial apprehension and timidity: engage in extra-curricular activities.
Sample Courses
An introduction to the basic concepts of market definition, consumer behaviour, and the principal marketing functions: product line development, pricing, distribution, promotion, salesforce management, advertising, research, and planning.
Formulating successful marketing strategies requires an understanding of consumers' cultures, motivations, cognitions, and emotions. Students will learn how to use theoretical perspectives to generate predictions about consumers.
This course explores various digital marketing strategies in the context of online and mobile advertising platforms, and will provide a comprehensive understanding of both existing marketing strategies and emerging trends.
Other Programs to Consider
Commerce
The Commerce program combines economics and the various sub-disciplines of management enabling students to develop analytical skills and gain knowledge of institutions. This background is useful for solving problems and making decisions in business and government environments. Courses are taught by internationally recognized scholars and educators with outstanding academic and professional qualifications.
Finance
Many students are interested in careers in financial institutions, or within the finance functional area of corporations or other large organizations. The Commerce Specialist program in Finance includes courses covering corporate finance, investment theory, financial derivatives (futures and options), financial management, mergers and acquisitions, security analysis, behavioural finance, fixed income and international finance.
Accounting
In the Accounting Specialist students learn the body of knowledge and skills required to become a professional accountant. The program starts with foundational courses in Accounting, Economics and then offers a range of more advanced courses which cover topics and competencies in the professional curricula.