Prof. Daniel Guadagnolo's headshot

Dan Guadagnolo

Assistant Professor
Education
PhD, History, University of Wisconsin-Madison (2020)
MA, Communication & Culture, Toronto Metropolitan University (2013)
BA, History, York University (2010)

Publications

  • Guadagnolo, Dan. “‘How Marketing Consultants Commodify Social Movements: Estelle Ellis, Audience Construction, and the Women’s Media Market, 1945-1973.’” Feminist Media Studies 23, no. 7 (2023): 3437–51.
  • Brown, Elspeth, Kate McKinney, Dan Guadagnolo, Juan Carlos Meso-Gonzalez, Sid Cunningham, Caleigh Inman, Zohar Freeman, Amal Khurram, Alisha Krishna, and Stuart Mackenzie. “Transmediation as Radical Pedagogy in Building Queer and Trans Digital Archives.” Digital Humanities Quarterly 16, no. 2 (2022).
  • Guadagnolo, Dan. “Why Did Uptown Go Down in Flames? Uptown Cigarettes and the Targeted Marketing Crisis.” In Surveillance Capitalism in America, edited by Josh Lauer and Ken Lipartito, 160–82. Hagley Perspectives on Business and Culture. University of Pennsylvania Press, 2021. 
  • Guadagnolo, Dan. “‘The Miracle of You’: Women’s Sex Education and the Marketing of Kotex.” Modern American History 3, no. 2–3 (2020): 133–51. 
  • Guadagnolo, Dan. “‘A Superb Example of the Common Man’: J.C. Leyendecker and the Staging of Male Consumer Desire in American Commercial Illustration, 1907–1931.” American Studies 58, no. 4 (2019): 5–32.

Research

My research examines the contemporary and historical political economy of marketing, PR, branding, and management strategy since the 1960s. My current book project, Segmenting America, charts social and technological changes in consumer market segmentation and their effect on North American society since the Second World War.

Other

Current Courses
CCT109 Contemporary Communication Technologies (Fall), CCT221 Digital Marketing I (Winter), CCT381 Media Audiences (Fall)