MMI Core Courses*

MMI1010H Prices and Markets

To operate as a successful manager requires knowledge of the core economic principles determining market production and consumption decisions. Effective managers understand how market forces affect prices and how changes in the economic environment affect market supply and demand levels. Above all, great managers have a well-developed capability for strategic thinking.

MMI1010H Prices and Markets will help you learn the basic tools of managerial economics. Drawing from the latest academic research you will learn several models economists use to predict consumer behavior, production, pricing and competition. This course will employ game theory to enhance your ability to think strategically, take managerial decisions and predict reactions of your market rivals.

MMI1020H Introduction to Big Data Analysis

The rapid development in information technology has resulted in making big data, datasets that are too big and move too fast, available to businesses and policy makers. Processing such data, that exceeds the processing capacity of conventional database systems, requires sophisticated usage of standard statistical and econometric tools and developing new tools for data analysis. This course introduces students to the art and science of data analysis and provides a set of statistical and econometric tools that are useful in managerial decision making.  The course is designed for students who have taken an introductory course in probability and statistics, as is the case for all MMI students.  Topics include probability distributions and hypothesis testing, linear and non-linear regressions, limited dependent models, and evaluation of econometric studies.  These tools are applied to analyze real-world problems such as inventory management, assessment of marketing campaigns, asset pricing, and analysis of experimental data.

This course provides a set of statistical and econometric tools that are useful in managerial decision making. The course is designed for students who have taken an introductory course in probability and statistics, as is the case for all MMI students. Topics include: Probability Distributions, Hypothesis Testing, Linear Regressions, Evaluation of Econometric Studies, Binary and Ordinal Dependent Variables.
Applications include: Inventory Management, Assessment of a Marketing Campaign, Analysis of a Start-up Problem and Assets Pricing.

 MMI1030H Marketing Science

The forces and dynamics of today’s market are making the marketing task more complex and competitive. In this context, a successful marketing plan involves complementing the basic elements of marketing mix with data analysis and appropriate models and simulations incorporated in a consistent and professional way.

This course gives students a background in both the conceptual tools of marketing as well as currently used empirical tools.  They learn about data driven models of consumer choice, market segmentation, product positioning, models used for new product development and forecasting new product sales, and advertising response.  Because part of the aim of this course is to improve students’ analytical and presentation skills, they learn to apply the marketing models to business problems and present the results of their findings to the class.

 MMI1040H Accounting

Accounting is the language of business. Accountants seek to understand and capture transactions and events and communicate them to users of financial statements. As users of financial statements, it is important to understand this language and be able to interpret the information that is presented in the statements.

Objectives of MMI1040 for our students is to provide them the following competencies:

• The ability to review a set of financial statements and link the statements to the underlying business and economic transactions/events that the statements seek to portray;
• To complete basic financial statement analysis;
• To understand the amount of choice and judgment that goes into preparing financial statements;
• To understand basic accounting concepts – accounting equation; objectives of financial reporting; assets, liabilities, equity, revenues, expenses, gains, losses;
• To have a basic understanding of GAAP and ongoing developments of Canadian GAAP

 MMI1050H Negotiations

Negotiation is the art and science of securing agreements between two or more interdependent parties. Negotiations are an important part of our daily personal and professional lives, representing a necessary part of our interactions with a wide range of others including employees, employers, buyers, sellers, spouses, friends, and family members. This course aims to familiarize you with the theory and process of effective negotiations. In order to build your skills as a negotiator, you will have the opportunity to practice a series of negotiations, providing you with invaluable hands-on experience and coaching. These practical experiences are complemented with lectures and readings that will provide you with the theoretical framework from which to continue to develop as an effective negotiator.

 MMI1060H Finance

The course introduces the basic ideas of Finance. The problems of Finance stem fundamentally from the existence of time and risk. Financial contracts, institutions and markets serve to overcome these problems for individual investors and companies. The course analyzes the nature, and role of financial markets and instruments, including stocks, bonds and options, the valuation of financial instruments, and optimal financing decisions of companies.

The course provides basic tools to understand how firms make their financial decisions and also helps students in making financial decisions for their personal lives.

MMI1070H Economics of Business Strategy

In this course we examine how firms select markets and technologies, compete with each other, and organize themselves internally. We study the actions of firms that are designed to reduce competition by actual and potential rivals. This strategic behaviour includes price discrimination, mergers, predatory pricing, franchising, and strategic use of information, among others. We then examine conditions under which regulators consider those practices to be detrimental and the policy tools that are used to curb harmful practices.

 MMI1080H Management of Technology

In this course, “Innovation” and “Technology” will be intended in a very broad way. The overall philosophy of the course is that having a good idea, which could possibly create value, is often not enough unless you are able to capture at least part of the created value and deliver it to your customers. Therefore a good idea also requires innovations in the organizational form, the way we compete, how we obtain financial resources, and so on. All of these themes need to be analyzed in order to understand how an idea can be successful in the market. These challenges are for the most part common to both new ventures and established firms. The course will mostly be case and discussion based, and will be integrated with readings academic articles as well as with guest lectures. 

MMI1090H Technology, Strategy & Policy

This course concerns the formulation of business strategy and the management of business enterprises in rapidly evolving, technology-intensive industries. Examples of such industries include (but are not restricted to) pharmaceuticals, computer hardware and software, aerospace, and telecommunications. These sectors are considered by many (e.g. Lester Thurow, MITI, Deutche Bank) to be the principal areas for economic growth in industrialized countries.

The primary goal of this course is to develop the participants' understanding of the nature of the forces driving competitive interaction between technology-based firms. The public sector in most industrialized countries is heavily involved in these sectors through competition and trade policies, through the protection of intellectual property rights, and via sponsorship of R & D in industry and in universities. Consequently, we will examine the logic (or lack thereof) of the policies which shape the environment in which technology intensive industries must compete. Also, we consider the managerial and organizational challenges presented by the technology intensive environment.

MMI1100H Internship

The MMI summer internship is a mandatory component of our program. It is a fantastic opportunity for students to apply their classroom learnings to a job and an industry they are passionate about. The internship term runs from May to August each year but students are free to work longer internship terms if they choose to.

Organizations that hire MMI interns may be eligible to receive the Co-operative Education Tax Credit.  Additional details about our co-op terms are outlined in our viewbook.  Additional funding resources for employers are also listed here.

Students are encouraged to secure internships in the industry they are looking to work in after completing their studies and are responsible for their own internship searches.  Personalized guidance is offered along the way through one-on-one coaching and mentorship opportunities. Professional development workshops have been created to assist in the internship search and networking opportunities will be made readily available to help students make the right connections. We offer professional development opportunities for students in networking, team collaboration, business design, product management, interview skill practice and many more.

Company reps may visit our program at any time to hold info sessions to promote their organizations. This is a great way to attract new talent and connect with students eagerly seeking internship opportunities.